Always Examine The Facts…
Choosing the right platform to launch your site can be as simple as picking out the type of shoes you are planning to wear to a funeral or wedding. It can also be a very complicated process based on who you are seeking advice from. Communication is a huge ordeal during this process. I’ve had some interesting experiences with individuals that were not clear about what they want or their facts. Being unprepared can really complicate a situation, not only for yourself, but the developer you are working with.
The truth is you can do just about the same things with all the CMSs I have mentioned. The trick is, some of them excel more than others in particular fields. Take Magento for example, which is built for E-Commerce. Drupal, Joomla and WordPress offer solid E-Commerce solutions, Magento just does it a lot better and offers way more features. However, if you are only selling three to five products (or services) online, using Magento might be an overkill.
What are the Facts?
- No one really cares how pretty your website looks (especially if its super slow), except you and the developer that made it. With that in mind, do not overdose on the aesthetics. If you thats the route you decide to travel, you will have a pretty website that no one can browse through or find your content. Why? It’s slow and hogs your resources. Keep in mind it’s the age of mobile devices.
- Content is KING! Most importantly, we are at a period in our society where the masses attention span is at an all time low. Whatever your business is, make it bold and clear on the front page. People online do not want to think very hard about anything. Don’t get me wrong, pretty pictures do attract visitors, the trick is to hold and manage their attention.
- KEEP IT SIMPLE: Not all websites require a CMS, but they can be extremely helpful if you want to change the look of your website whenever you feel like it. A small to a medium size website that has four to 10 pages can be managed by WordPress. Anything larger than that, MIGHT require one of the more robust platforms.
- Last, but not least: Don’t ever let a programmer or a super computer geek choose a platform for you. Some of those types go out of their way to show the world how smart they are and how dumb everyone else is. Designers are even worse, because they will toss the rules out just to show how creative they are at your expense. This is where you get the pretty website that does not work. You need to find the right balance and go from there.